New summer comedy “Superbad” turned to be very popular in the USA. But, at first, nobody even dared to speak about it possible success, “Superbad” was predicted to be a sleeper hit, but now the situation has completely changed, “Superbad” is a bona fide box-office favorite.
What a shit! A movie produced for less than $20 million with two dubious actors playing main roles “Superbad” became one of the most warmly accepted comedies of the summer 2007! Already in the first week it gathered $33.1 million (box-office gatherings). Although the majority of critics predicted only $25 million (during the whole season).
Judd Apatow – film-producer, is now a very respectful man in Hollywood comedy producing. Formerly, he directed “Knocked Up” and “The 40 Year-Old Virgin”. He put a stake not at the popularity of actors, but at their humor quotient. And the game was worth the candles! Apatow thinks, that the main thing in comedy is: who is funny and not who is famous. To tell the truth, it is not all about the popularity of Apatow and his former successful comedies, it is a thought-out sale strategy (large advertisement campaign 2 weeks prior the release, more than 2 million people watched it on You Tube, extensive coverage in newspapers), involving previous releases and Universal.
Let’s turn our attention to the past. “Knocked Up”: first day – $31.6 million, finally – $146. “Virgin”: first day of release – $21 million and finally – $109 million at the box office.
